Quoteworthy linkage

by Judd Lyon
Jul 7, 2008
Filed in: News & notes

Here's a sampling of recent articles I've found interesting.

Small Business Link Building: Part A - Analysing Opportunities (via SEOmoz)

"... most small businesses have been in existence for a while and have had a series of financial and non-financial relationships. And these past relationships and successes as well as their selective “micro brand” that they have built up are assets to exploit."

Jon Steel Pearls Of Wisdom (via MARKTD)

“... there comes a point in the pitch process when you stop trying to find a better creative idea. You stick with what you have and then you work out how to sell it, how to bring it to life, how to make it inspiring... Better to have a 70% idea that is sold brilliantly, than a 90% idea that no time has been given to the actual pitch."

Kristina Halvorson from Brain Traffic interview (via Adaptive Path)

"Seriously, just invite the content strategist -- or, in smaller teams, the Web writer -- to the early meetings. That's it. It's an easy, no-brainer first step. That person will immediately start to identify what's required to get the writing done right, and won't be left staring down the barrel of the Project Manager's gun in eight to 12 weeks."

Tags: quotable