"Search engine marketing"

Characteristics of the ultimate link (for SEO purposes)

The ultimate link: is useful to the reader is comprised of text is featured on a highly-trafficked and trusted site comes early in the page markup uses descriptive anchor text is…

Add a trailing slash via .htaccess to prevent duplicate content

Avoid having example.com/blah and example.com/blah/ looking like separate (and thus duplicate) pages in search engine indexes by automatically adding a trailing slash using Apache's mod_rewrite. Here's a quick fix to a…

SEM for SMB Conference Review

While most conferences cater to corporate companies with training money to burn, SEM for SMB (search engine marketing for small/medium sized businesses) was designed to be a more hands-on experience and…

Not just semantics: SEO-friendly page headings

Many search engine optimizers believe that page headings (h1 – h6) are an important on-page factor for search engine rankings. While not nearly as crucial a page's title element, page headings…

Who’s linking to your site? 3 quick and simple ways to check

Links are the currency of the web, and the number of inbound links (links from other sites that point to yours) is the single most important factor in search engine rankings.…